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The Nielsen Company and others. Market Share worldwide in Y2010
Arbitron
GfK
IMS Health
INTAGE
Ipsos
Kantar Group - TNS
SymphonyIRI
Synovate
The Nielsen Company
Westat
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Leading market research companies control only a bit more than 50% of the MR market
sources
Esomar KPMG
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The Nielsen Company
Kantar Group - TNS
IMS Health
GfK
Ipsos
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